DUFT&DOFT expands to Ulta Marketplace and Beautyworld Tashkent

DUFT&DOFT, the fragrance-led Korean personal care brand from Corporation Dreamcos, started selling on Ulta Beauty’s U.S. online marketplace in the first half of 2026 and will show in Tashkent from Nov. 19-21. The moves give the brand a U.S. retail proof point and a route into Central Asia as it pushes its K-Fragrance positioning beyond Korea.

Why it matters: - DUFT&DOFT is using Ulta Beauty’s marketplace to reach U.S. shoppers without the cost and inventory burden of a physical rollout. - The Ulta listing gives the brand sales history in the U.S., which can help when buyers evaluate shelf-space opportunities. - Beautyworld Tashkent gives DUFT&DOFT a platform to test Central Asian demand for fragrance-led personal care. - The brand is positioning itself outside the crowded K-beauty frame and into what it calls K-Fragrance Personal Care.

What happened: - DUFT&DOFT, operated by Corporation Dreamcos, began selling on Ulta Beauty’s online marketplace in the first half of 2026. - The brand will exhibit at Beautyworld Tashkent 2026 at the CAEx exhibition complex in Tashkent, Uzbekistan, from Nov. 19 to 21. - DUFT&DOFT will present its hand, body and hair care lines at the show. - The company also plans meetings with local buyers and distribution partners in Uzbekistan.

The details: - Ulta Beauty is one of the largest beauty retailers in the United States. - The marketplace model gives brands access to Ulta Beauty’s customer base without a physical store rollout. - DUFT&DOFT’s products are built around fragrance as the main consumer experience. - A signature scent runs across the brand’s hand care, body care and hair care products. - General Brands, Inc., a Dreamcos subsidiary, develops and supplies the range. - The company says the category is different from K-beauty, which is usually framed around functional skincare claims such as brightening, soothing or barrier care. - DUFT&DOFT says fragrance-led personal care competes on sensory identity and daily ritual. - The brand is carried in roughly 600 Olive Young stores in Korea. - Beautyworld Tashkent runs under licence from Messe Frankfurt. - The trade show drew more than 130 exhibitors in 2025.

Between the lines: - DUFT&DOFT is trying to prove that a Korean brand can win outside skincare by leaning into scent and repeat-use habits. - Central Asia may be a better fit for that pitch than many mature beauty markets because scented personal care already has a place in everyday retail there. - The brand is also betting that U.S. marketplace sales can serve as proof of demand in future distributor talks. - Uzbekistan appears to be the starting point for a wider regional expansion, not the end goal.

What's next: - DUFT&DOFT will use Beautyworld Tashkent to meet regional buyers and test distribution interest. - The company will likely use Ulta Marketplace performance as a reference point in future U.S. retail discussions. - Corporation Dreamcos will continue building its broader beauty portfolio, which also includes SALMON:LAB, RUDIA, LOVELYCC and LADYBIZ.

The bottom line: - DUFT&DOFT is building a two-track expansion: U.S. marketplace credibility and Central Asian buyer outreach, both centered on fragrance-led personal care.